[MakeMyTrip v Booking.com on Google Ads] Google is encashing on goodwill of trademark owners: Delhi High Court

Google Ads creates a situation where a trademark proprietor is being forced to bid for its own trademark for the advertisement of its own goods and services, the Court noted.
MakeMyTrip, Booking.com
MakeMyTrip, Booking.com

The Delhi High Court recently expressed a prima facie view that the use of a registered mark like ‘MakeMyTrip’ as a keyword on Google Ads by a competitor like Booking.com would amount to trademark infringement [MakeMyTrip India Pvt Ltd v. Booking.com BV and Ors].

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