D2C fashion brand MyDesignation has raised ₹40 crore from a Series A fundraise led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures and Dominor Investments.

Goyel & Goyal advised MyDesignation on all aspects of this transaction.

The transaction team was led by Deepika Yadav (Partner), with support from Aditya Prasad (Senior Associate) and Pranit Singh (Associate).

Founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation operates as a digital-first, design-led fashion brand with a strong community focus. The brand currently sells through its own website and operates five exclusive brand outlets across Bengaluru, Kochi, Trivandrum and Calicut.

The company will utilise the funds to expand its offline retail network through company-owned stores, strengthen senior leadership across key functions, and launch new product categories as part of its next phase of growth.

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