SUGAR Cosmetics signs an investment and endorsement agreement with actor Ranveer Singh for an undisclosed amount. This comes pursuant to the D2C brand raising US$ 50 million in the previous round of funding.

Vertices Partners advised their long-standing client SUGAR Cosmetics.

The team was led by Associate Partner Vani Panicker along with Senior Associate Anushree Pathak.

Founder & Managing Partner, Vinayak Burman and Founder Partner Archana Khosla Burman provided strategic inputs.

In-house legal team at Yash Raj Films advised Ranveer Singh on the deal.

Sugar clocks annual sales of over ₹550 crore with a physical presence across 45,000 retail touch points in more than 550 cities. It sells a range of coloured cosmetics such as lip colours and eye makeup both online as well as offline